Leveraging blockchain technology for ethical production in Levi’s

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Integration of Blockchain in Levi's for transparent ethical production in retail. An analysis of the current retail landscape, tech role in customer journeys and supply chains and an evaluation of blockchain’s potential.

Year
2023

Brand
Levi’s

Decentralized ledger system, smart contracts & blockchain sypply chain traceability, ethical production & better customer engagement through authenticity.

Customer journey

Instant Access via QR Codes to blockchain-based digital records detailing the clothing's history, materials used, and ethical production practices.

Comprehensive Lifecycle Details starting from material sourcing to manufacturing, allowing customers to verify ethical practices and align with their values.

Enhanced transparency empowers consumers to make informed, ethical choices.

  • Blockchain garment tagging

    Levi's explores blockchain tech for garment tagging, providing consumers with detailed journey insights while protecting worker privacy.

  • Worker & facility profiles

    QR codes offer facility status reports on safety, sanitation, while worker profiles highlight fair treatment aspects from wages to gender roles and satisfaction.

  • Transparency Improvement

    Levi's current challenge lies in deeper disclosure of suppliers' ethical workplaces, addressed through blockchain transparency to regain customer trust.