Branding for socially
sustainable brand
KOTN

View the full presentation here.

Brand campaign & promotion conception for the New York based sustainable brand - KOTN through a new fragrance, with a focus on the uplift of the farming community.

Year
2024

Brand
KOTN

“The Essence of Cairo”

JOIN US IN CRAFTING A SUSTAINABLE FUTURE FOR COTTON FARMERS THROUGH OUR EGYPYIAN INSPIRED FRAGRANCE - KOTN.

The KOTN fragrance is KOTN’s first ever launch into the perfume industry, with the intention to bring awareness to the social aspects of the brand through a luxury product.

Mood Board

KOTN will carry top notes of cotton and Egyptian jasmine, and base notes of musk and moss.
User persona

Inspired by Cleopatra who is known for her beauty, intellience and charisma, she is confident, sophisticated, mysterious & elegant.

The Experience

7 days pop-up concept in NYC
Location: 321, Grand St, Lower East Side

Fragrance Sampling Stations
Interactive crochet-making
Scented Oasis
Egyptian cotton display
KOTN retail section

Fragrance Sampling Station

Stations with multiple testers, test papers and spaces where people can sample the fragrances together.
Scented Oasis

An immersive photo experience, inspired by the Nile river - flowing white drapes, soft lighting, wicker chairs & pottery.
Pop-up activities

Live scent demonstrations, sustainability workshops, 'Make your own crochet bag' & exclusive giveaways/ offers.