Redesigning Burberry
trench coats with cactus leather

Concept and redesign of the infamous Burberry trench coat, with a focus on the use of vegan material - cactus leather.

Year
2023

Brand
Burberry

The Collection

Creating a vegan leather coat will position Burberry to its consumers as a company that can deliver sustainable fashion without losing the brand's luxurious nature. Cactus leather has the same look, feel and durability as traditional leather, but without the excess pollution, water consumption, carbon emissions and waste.

Careful attention to detail ensures that the coat retains the hallmark features of Burberry's traditional trench—epaulets, belted cuffs, and the iconic check lining—while seamlessly integrating cactus/pineapple leather.

Classic Honey Brown pays homage to Burberry's heritage, Slate Grey and Olive Green cater to modern sensibilities and ethical fashion choices. Midnight Black, a timeless favorite, represents sophistication and versatility.

Marketing event

The trench will be celebrated at the product launch party in Los Angeles, and a Vogue ‘Get Ready With Me’ video will be produced, highlighting Burberry’s creative director, Daniel Lee. The trench will be featured in Burberry’s Fall/Winter collection at New York Fashion week. 

"Brands adopting sustainable materials have seen an increase in positive perception and loyalty from consumers who value ethical and environmentally conscious practices..”